October 2nd is the International Day of Non-Violence. Swap one phrase for a day →

What have we stopped noticing?

The things we say, do, and accept without thinking twice.

Why “Tofu & Potatoes”? →

Non-violencework

“Killer feature · crushing it”

Our highest praise is a homicide.

Conscious swap“Standout feature · on a roll”

Would you swap it, or keep it?

Look closer where it comes from, what it assumes, and the case for keeping it
What you mean by it

“Killer”, “crushing it” and “crushed it” all mean excellent.

What it's actually picturing

Several of the most common words for outstanding success are words for killing or destroying.

What it takes for granted

Excellence is pictured as domination over something else.

Worth knowing

Always said warmly. Line them all up, though, and it's quite a list.

The case for keeping it

Intensity words often drift toward extremes. Here the dictionary sense is simply “excellent”; only the emphasis remains.

Say it plainly
Standout featureNailed it
Or have some fun
Standout feature · on a roll
◆ It's right there in the words
Where this comes from

What else do you hear all the time?