What have we stopped noticing?
The things we say, do, and accept without thinking twice.
Look closer where it comes from, what it assumes, and the case for keeping it
What you mean by it
To finally commit to a decision.
What it's actually picturing
The moment of commitment is described as the moment a gun is fired.
What it takes for granted
That the ordinary image of deciding is firing a weapon: aimed at something, and impossible to take back.
Worth knowing
Very common in business and investing. It rarely sounds violent, though it can land badly when there's been real violence in the news.
The case for keeping it
The metaphor captures irreversibility better than most alternatives, and listeners process it as “decide”, not “shoot”.
Say it plainly
Make the callCommit
Or have some fun
Press the big green button
Where this comes from
- pull the trigger · Wiktionary