October 2nd is the International Day of Non-Violence. Swap one phrase for a day →

What have we stopped noticing?

The things we say, do, and accept without thinking twice.

Why “Tofu & Potatoes”? →

Non-violencework

“War room”

The meeting room where nobody is actually at war.

Conscious swap“Situation room”

Would you swap it, or keep it?

Look closer where it comes from, what it assumes, and the case for keeping it
What you mean by it

A dedicated space or channel for handling a launch or incident.

What it's actually picturing

Office work borrows heavily from the military: war rooms, battle plans, front lines, in the trenches.

What it takes for granted

Urgent collaboration is framed as combat, with an implied enemy.

Worth knowing

The term dates to 1914, for the room a war was directed from. It can energize a team. It can also land strangely for colleagues with real experience of war.

The case for keeping it

Military language is efficient shorthand for coordination under pressure, which is exactly what is being described.

Say it plainly
Situation roomLaunch hub
◆ History on record
Where this comes from

What else do you hear all the time?